2024 NOBULL summer running collection campaign
NOBULL was launching their Summer Running Collection featuring new performance tops, shorts, and colorways for the Drive Mesh, their hybrid running shoe. And what better way to introduce a running collection for summer than to celebrate the magic of the early morning running ritual in New York City. We chose to tell a story centered around community and what makes summer running special. The visuals developed for this campaign highlighted that story to drive excitement around these new products, while focusing on the idea of running not just being about getting the miles in, but belonging, showing up, and feeling alive.
These visuals were executed organic social, paid social, web banners, and email.
Organic Social Collage Carousel
Web Homepage Hero Banner
Paid Social Ad Creative
Art Direction + Design: Tyler Carr
Creative Direction: Reid Mangan
Photography: Patrick Daly, Matthew Whalen, Ricardo Geraldes